Using excessively keyword-filled or lengthy anchor text just for search engines. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Deceptively hiding text from users37, but displaying it to search engines. Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page30 that kindly guides users back to a working page on your site can greatly improve a user’s experience.
That means that you’ll not just get better links or search rankings, but also a lot more revenue. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them. Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important. On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.
Schema –Schema is the result of a collaboration of several search engines. It’s basically just a subset of specific HTML tags that will improve the way the search engine result pages display your content.
Search Volume– The first factor to consider is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search. Another example when the “nofollow” attribute can come handy are widget links. If you are using a third party’s widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow”.
If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. You can confer some of your site’s reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don’t want to confer any of your reputation upon it. For example, imagine that you’re writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don’t want to give the site some of your reputation from your link.