And understanding search intent is a BIG part of succeeding with SEO in 2020 . Search Intent (also sometimes called “User Intent”) is the primary reason that someone performs a search. As it turns out, there are four main types of Search Intents. Backlinks from guest posts should make up around 5% of your link profile. Anything more than that can get you into hot water with Google.
And once you feel like you’ve mastered those, start looking into more advanced stuff, like YouTube SEO and voice search. But considering how much targeted traffic SEO can bring, it can be totally worth the time and effort. Plus, according to Sistrix, YouTube videos are now becoming a bigger part of Google’s search results too. In fact, according to Search Engine Land, 1 in 5 searches done on mobile phones are voice searches. Voice searches aren’t just for smart speakers, like Amazon Alexa. Google has even reported that nearly half of all adults use voice search everyday. But if you put out high-quality content written by respected experts, your E-A-T is going to be in good shape.
When it comes to improving E-A-T, there really are no shortcuts. If your site puts out generic content written by random freelance writers, it’s going to be hard to establish E-A-T. And sure, if you think that adding Schema markup to your page is going to improve your organic rankings, you’re going to be disappointed.
Let’s cap off this beginner SEO tutorial with a handful of emerging trends in the digital marketing world. And use H2 and H3 subheaders to break your content up into neat sections. Images are much more visually engaging than an article that’s 100% text. So last year I decided to better align the page with search intent. I recently improved the organic traffic to one of my pages by 219%. You’d probably search for something like “Thai chicken curry recipe”.
Adding entries to robots.txt to help SEO is popular misconception. Google says you are welcome to use robots.txt to block parts of your site but these days prefers you don’t. Use page-level noindex tags instead, to tackle low-quality parts of your site. Therefore the ideal robots file disallows nothing whatsoever, and may link to an XML Sitemap if an accurate one has been constructed (which itself is rare though!).
But the reason I recommend starting here is the fact that Skyscraper content is relatively straightforward to create and promote. With that, let’s cover a few white hat link building strategies that I use and recommend. In other words, did someone link to your site because they thought it was worth linking to? No matter how you slice it, directly paying someone for a link is always against Google’s guidelines. Even though “web design” isn’t exactly the same things as “SEO”, it’s still related. For example, I recently got linked to from this website about web design.
That’s because guest blogging can easily go from a legitimate way to get traffic and exposure to a black hat approach. Guest posting as a link building strategy is extremely controversial.