Let’s say you run an e-commerce store with fitness equipment. You want to optimize your squat racks product page and you find the keyword “best squat rack”. It has a solid search volume and the difficulty is not too high.
Sometimes the overall performance can be influenced dramatically by a change in a specific country, a ranking drop of s single big keyword or a performance issue on a specific type of device. Author from Site A writes a guest post for Site B. The post contains a link to his own web. Site B gets a free piece of content and Site A gets a free backlink. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. If your content is really great and unique , they may link to it or share it on social media by themselves.
The most natural link building technique is to create a unique and valuable piece of content – a so-called linkable asset – that will attract backlinks. This applies to the text surrounding the link as well, since links may carry context around them. So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources. If you have two links from the same page, the one that appears first may have more value than the second one. As we’ve explained previously with PageRank, pages with quality links pointing to them also pass more link equity to your page. Besides the obvious differences between internal and external links and standard vs. nofollow links, two backlinks may have different values based on many other factors.
If your blog content area width is 800px, it is an overkill to use 2500px-wide images. Once the new post or page is published, add a couple of internal links from other topically-relevant pages.
Backlinks have been a very influential factor of search engine algorithms since the very beginning. If page A links to page B, we say that page B has a backlink from page A. If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. Another great source of keywords with featured snippets is the so-called “People also ask” box that often appears below the featured snippet. A great place to start is a keyword research tool where you can look specifically for “question” keywords.
Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google . On the other hand, too many low-quality links from spammy websites will be ignored at best and hurt your website at worst. The quality of your link profile directly correlates with your rankings. It is used to describe all the links that point to your website.
To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your topic the best – the focus keyword . It would make no sense to create a separate post for each of them. Instead, we group them into one topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords. We’ve covered the first step in this process – finding the right keywords – in the previous chapter.
a term used to describe that all links have the same value from the SEO point of view. a term used to describe the pace at which a page is getting new links. a term used to describe authority a backlink passes onto another site. keyword you insert into all the image captions to improve your chances to rank for it. keyword with the highest search volume in a certain niche/topic. The All Pages report is the most basic report and one of the main reasons most people use Google Analytics – to see how much traffic their pages get. See whether you can improve the page that targets the keyword, or create a new piece of content that would focus on the keyword.
Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to other quality resources can be good for you from an SEO point. Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. If it contains the focus keyword, you let Google know what the page you’re linking to is about. When selecting the topics for your content, remember that there are various types of search intent – informational, navigational, transactional and commercial.
One of the reasons why content updates may have a positive impact on your rankings is that Google notices the frequency of updates and tends to favor frequently updated pages for some queries. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated. Always keep in mind that a high number of words alone won’t improve your rankings.
Every time you’re about to publish a new post, think about your other content the reader might find useful and link to it contextually. These links include contextual in-text links or “further reading” boxes that link to other pages from your website that might be interesting for your visitor. Besides the structural internal links, it is a good practice to also link to other relevant pages from within the page body. Unlike external links, internal links are fully in your hands. Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important.