Don’t make your site visitors dig through complicated navigation or massive blocks of text to find what they’re looking for. It’s important not to be discouraged by low search volume data. Nonprofits exist nationally, internationally, and locally, and based on your niche, it’s impossible for tools to capture every keyword in every location in Google’s index. Therefore, keyword tools might report low to zero monthly search volume when that’s not necessarily the case. The goal is to get your site to rank as high as possible for target keywords or phrases relevant to your website so that your site organically appears in the top of the SERPs. Deep analysis of all website and bot traffic analytics to uncover insightful trends, opportunities for improvements, and risks to the business. The timeline and cost of our SEO services are as flexible as our SEO methods.
The self-service keyword research tools we tested all handle pricing relatively similarly, pricing by month with discounts for annual billing with most SMB-focused plans ranging in the $50-$200 per month range. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense. KWFinder.com is the cheapest of the bunch, but it’s focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you’re tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day.
But it’s about more than just claiming the #1 spot on the first page of Google. It’s about understanding what your customers are trying to find when they search the web, all while providing them with unique, original content that they’ll find engaging, useful, and interesting. Factors include on-site errors, canonicalization, correction of duplicate content, proper sitemap creation and submission, schema markup and much more. Having consistent and accurate name, address and phone number information across the web helps build search engine’s trust which results in being rewarded in the search engine’s results page. This newsletter may contain advertising, deals, or affiliate links.
One way to garner links is to reach out to publications or news sites when you host an event or launch a new campaign. Ask to be considered for inclusion in any upcoming articles or event calendars they share. Make sure to include a link to your main website or your campaign page to help their readers learn more, make a donation, or purchase tickets. Off-page or off-site SEO refers to ranking signals that occur outside of your own website. One of the most important off-site SEO ranking factors is backlinks, which is the name for when other websites link to one of your webpages.
You can choose to spend more for faster results, or we can take a budget-friendly approach by building your traffic slowly or narrowing our keyword focus. We know who we have to beat, and we know what our existing resources are. From there, we build a comprehensive plan to address each specific keyword group that’s relevant to your business, with the goal of getting you page 1 positioning for every single group.
At Gen3 Marketing, we strive for customer satisfaction and definitive results. We define our success using advanced analytics and careful traffic monitoring that will show you exactly what’s working while identifying opportunities for improvement. Using this data to fine-tune your campaign, we’ll keep your website and SEO strategy current with the most effective practices for your business. While nobody can guarantee placement in organic search results –only “paid search” campaigns can do that– we can promise to create high-quality content for your site visitors. Developing your website content and marketing copy to boost conversion rates. Starting with an in-depth competitor and industry analysis, our SEO team will develop a strategy to effectively optimize your brand’s search engine presence.
Google Analytics will also help you understand your top performing channels. Google Search Console is another web link Google tool you can use to monitor your website’s overall health and also general keyword performance.
These backlinks to your site are measured by Google based on their relevancy to your organization and their authority in the space. For ideal optimization, it’s important to create a unique and relevant title tag for each page that includes your target keyword for the page and your branding at the end.
Use your target keyword as far to the left of the title tag as possible, include branding at the end, and try to keep the title tag within 55 to 60 characters to avoid being cut off by Google. Google wants to see that you’re giving users the information they are looking for, and fast.