Tag: drive

Technical SEO does require a basic understanding of how the web works, including HTML, but you do not need to be an expert coder to be successful. The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it. Of particular importance to local businesses, we consult with our clients on how best to use Google My Business to increase visibility for local searches. We have specific Local SEO packages for local businesses; learn more about Local SEO here.

At the same time, search engines need to keep their indexes updated to include all the important content. Technical SEO helps websites communicate to search engines in their own language, ensuring that the amazing content we create for people can truly be found and understood by machines.

Your metadata includes the title tag and meta description for your article or organization page. Both elements are invisible on the web page; however, they are the first thing that people see when your content appears in search results, on browser tabs, and in shared links on social media. Thus, customizing metadata is your opportunity to provide a positive user experience before visitors even get to your content. Using the research that you’ve gathered, narrow your list to three or four targeted keywords. Choose terms that a good amount of people are searching for, but that are not overly competitive, eliminating the chance that your content will rank.

Most people find what they are looking for on the first or second result. For the sake of people and search engines, your content should be concise, brief, and scannable. While you probably know the term SEO, you may not know what it means . SEO stands for , and it involves techniques to make a website appealing to search engine algorithms—or, in other words, get more love from Google. Although it seems counter-intuitive to link to an external website and direct a visitor away from your site, using external links can actually help your SEO.

But if you can’t find content in the first place, it doesn’t matter how good it is. Technical SEO ensures that your pages are indexed and found by search engines—so that end users can find and enjoy all pages of your website.

It’s all about getting them to rank better so they attract relevant traffic. But it also means making sure your pages provide value to your end users. whats an affiliate Search engines use advanced methods to rank websites based on content, keywords, and hundreds of other criteria to provide useful search results.

The concept of authority is relatively new in SEO, but it’s becoming increasingly important to search engines because it’s becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand. In terms of search engine ranking, a web page is useless without unique content. Dreamscape Marketing will produce original blogs, landing pages, infographics, videos, animated graphics, press releases and even memes to increase your online visibility. Keep in mind that nearly 86% of people use search engines to purchase products or services. Dreamscape Marketing pays close attention to digital marketing trends.

You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings. Structured data, more specifically Schema, has been adopted by all the major search engines. Part of the Semantic Web push to make online data machine-readable, it allows you to label content with specificity that simply wasn’t possible before. Structured data is how search engines display rich results like recipes, reviews excerpts, event details, and more. As you can see, SEO is a complex undertaking that involves many different techniques, tactics, and best practices. Moreover, these best practices are always evolving as consumer and web-user behaviors change, as new technologies emerge, and as search engines change their algorithms. That being said, SEO is still of the utmost importance for any business that wants to be visible online, so your efforts are well worth it.

A website should appeal to search engines and visitors alike. Returning to our nightclub analogy, a site needs to dance well, have a nice smile and generally not be a hot mess that’s spilling drinks everywhere. Way, way, way more than you think, even once you’ve advanced past the idea that this is all about keywords. Are you tapping into the power of search engines to efficiently enhance awareness of your company? To learn more about charting a cost-effective plan for incorporating SEO into your online marketing strategy, call or email us today. But the web is a vast and massive universe of pages and other online assets like JavaScript and CSS files and mobile page variants etc. Hence, it’s next to impossible for search engine bots to crawl and index everything.

We’ve observed that as companies become present in people’s minds, they become aware of the service options available to them. Effective SEO campaigns are a surefire way to set yourself apart from your competitors. However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations. At the core of Overdrive’s success is our integrated approach to search engine optimization that brings together all the must-have elements of SEO under one roof and one comprehensive program. We don’t simply tell our clients to fix code, write meta tags, or produce tons of content.

After learning everything we can about both your business and your competition, we create both short- and long-term strategies. These include carefully constructed plans for keywords, copy, link building, outreach, and any other services you’ve chosen, such as PPC, email, and social media marketing. Once everything is laid out, it’s time for our specialized teams to get to work. Backlinks are important, but it’s a priority to keep tabs on the pages that link back to your website to ensure the links are still active and not engaging in questionable activities.

By linking to external websites, you are creating a useful resource for the topic and improving user experience. Search engines typically reward sites that do this by improving their search engine ranking. If you use the same metadata across multiple pages, search engines may think your site has duplicate content and won’t know how to rank each page.Webster University

The first was a raging fire that destroyed 15 city blocks and 23 steamboats along the riverfront. Later in the same year, St. Louis was to suffer from a serious epidemic of cholera, which took thousands of lives. The next decade saw a large number of immigrants populating the city, especially those from Germany and Ireland, driven by the Old World potato famine.

Crossing the Mississippi River, from Illinois to Missouri, the bridge was constructed in 1929 as part of the original Highway 66 project. Initially financed by tolls, the bridge carried passengers over the “Mighty Mo” for the next 38 years until a new bridge was constructed in 1967. In 1904, St. Louis hosted the World’s Fair, the greatest event in its history. Covering more than 1,000 acres marketing principles in the vicinity of West Forest Park, the fair attracted more than 20 million visitors to the glittering expanse of white palaces and lagoons. That same summer, the United States became the first English-speaking country to host the Olympic Games on the fairgrounds. Bringing worldwide attention to the city, another wave of growth continued in St. Louis which lasted through World War I.

The first steamboat arrived on July 27, 1817, beginning the boomtown days of St. Louis as an important river city. Before long, it was common to see more than 100 steamboats lining the cobblestone levee during any given day. From St. Louis, President Thomas Jeffersonsent Lewis & Clark to explore the new Louisiana Territory in May 1804. Exploring history, destinations, people, & legends of this seo linking strategies great country since 2003. Includes cardio centers, strength training, weight rooms, and free weights. We invite you to visit the Y and take advantage of a free daily guest pass. Here you will find contact information for the Water Division that you can use to report any problems with your water service, or if you would like to report an open fire hydrant or running water in the street.

By 1850, river traffic had increased to such an extent that St. Louis had become the second largest port in the country, with commercial tonnage exceeded only by New York. It had also grown to be the largest city west of Pittsburgh. On some days, as many as 170 steamboats could be counted on the levee, some of which were literally “floating palaces,” complete with chandeliers, lush carpets, and fine furnishings.

You can request a virtual appointment by calling the office. We are pleased to share that St. Louis Medical Clinic is continuing to offer in-office appointments. Our primary goal remains keeping you healthy and safe during the COVID-19 pandemic. After viewing this historic viaduct, head to downtown St. Louis where you can see the Gateway Arch National Park with the Museum of Westward Expansion, and the historic Union Station. Start your journey of the Mother Road through Missouri on the Old Chain of Rocks Bridge, located north of downtown.

The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content. Bounce rate –Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.

I show you tons of ways to do this in our advanced guide to link building. It’s that more often than not, people prefer brands they recognize over ones they don’t. That’s why click-through rates are becoming as important, if not more important, than rankings.

It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description. Title tags –Title tags are the online equivalent of newspaper headlines.

These warning notifications will essentially tell people not to give your website their personal information . They’re also now actively warning people when websites are not secure. HTTPS and SSL –SEOs have considered security to be a ranking signal for some time now. They’ll host them on their global network and deliver them to users from the closest point possible to decrease loading times. You can even track your site from different locations around the world to make sure it’s in tip-top shape for international and multilingual users. If you’re not on a content management system like WordPress, you’re going to have to edit the .htaccess file of your site to include 301 redirects. I’d strongly recommend educating yourself about 301 redirectsand getting some professional help in this case.

They are what shows up in the tab of your browser when you open a new page. Let’s take a look at the four parts of HTML you should optimize for each and every single piece of content you produce. Once you’ve made sure your content social media companies is evergreen, the next big chunk you have to take care of is HTML. WordPress users will want a simple plugin to run campaigns directly from inside the application, whereas a B2B professional might be platform agnostic.

They are too long, truncated, or cut off before people can fully read them. Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO.

Many will promise to automatically translate your content into almost any language. Creating multilingual content is hands-down one of the easiest ‘quick wins’ I’ve seen. I first saw the power of this when I saw a 47% traffic liftafter translating my site years ago.

They’ll see that users aren’t finding that first result helpful for this query. Video is another great way to do so, but you need your video content to stand out and deliver. Buffer’s 5-step process is a great place to get started with video. And tools like InVideo make it very easy to edit amazing videos, even if you don’t have a ton of experience. Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate.

Page authority, which relates to how authoritative the content of a single page is. But the last thing you want after working so hard to get traffic to your site is for them to bounce immediately because a big, red notification from Google is warning them away.

If you have multiple versions of the same page, the canonical tag can help you specify which content is the original. So even though Google Search Console or another tool says you have thousands of duplicate content errors, you really just have one big root cause. You can make this job easier for Google by creating a sitemap with a simple plugin if you’re on WordPressor an online XML sitemap generator. The third and last part of on-page SEO that I’ll cover is site architecture. While this part gets super-techy really quickly, there are a few simple things everyone can and should take care of to improve SEO rankings. They simply aren’t informative enough and are lacking keyword intent.

Google recognizes influencers, and when they share your content, their share has more SEO juice than your neighbor’s. Lastly, let’s take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways good results on social media will help you rank better.

Do you have a YouTube channel or a Google Plus profile for your brand? Searcher’s history –If the searcher has been on the same page before, or even if they’ve just visited your site in general, you’re more likely to show up because Google thinks you’re a relevant result for them. That’s why you usually see results from right around the block when you search for a fast-food chain.

Open times of recommended stores and restaurants appear according to your time zone. It helps people pinpoint which site elements are aiding conversions and which are distracting people from converting. What you don’t want is for your privacy policy to be your most linked-to page. If possible, you want to make sure the right sources are linking to the right pages. “Total Linking Root Domains” tells you the number of unique sites that link back to you. With all that in mind, now take a look at my site’s link profile. Building quality backlinks is all about reaching out to the right sources and offering value in exchange for a solid link.

Someone searching for “comforter” in the US will see blankets for their bed, whereas someone in the UK might see pacifiers because that’s what the term means there. Country –All searchers see results relevant to the country they’re in.

Two of my favorites are the Readability and Keyword analysis tools that help give simple benchmarks to people you’re working with or outsourcing to. Meta description –Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers.