Zeal To Become The Best Search Engine Optimizer By Ajay Damraliya

Trustworthy -Google wants to send its users to content from a source it is confident will satisfy its user — a credible brand or person it trusts. Google says, “we are organizing the content of the web.” That is a lovely way of putting uber suggest it. Google organizes the content of the web to be able to deliver to its users the best answer to their question or solution to their problem. You can look at this as Google being a reference system for all the information on the web.

It keeps references to every page , and then when someone asks for specific information, Google can point them to the content that best supplies the answer or solution. Google dominates search in most countries across the globe, almost to the point of being a monopoly, particularly in English. In English, worldwide, 88% of searches on desktop are on Google. Bing and Yahoo combined account for 1.5% of searches on mobile and 8% of searches on desktop. And by far, the most important search engine you should be focusing on.

To work effectively on your SEO, you need to figure out what your potential customers are searching for. Find the phrases that they use to search, and then create content that brings a clear, simple, and helpful solution to the problem that the user expressed. SEMrush offers a tool that allows you to find out based on your market and your competitors. On that same SERP, there are often paid results; they are identifiable by the ‘Ad’ icon to the left. When a user clicks on a paid result and visits the site, the advertiser pays the search engine for that visit.

How high in the rankings and how often you appear is merit-based; these engines will show the results they consider to be the best fit for their users. Learn how social media can help promote your business and connect with your customers online.

Links from highly reputable websites have more ‘weight’ applied than less reputable sites. Typically, the more links you gain from reputable websites, the better your website will rank. If you produce the best post that answers a difficult question that comes up often in your industry, then over time – as people find your content – it will naturally attract backlinks from other websites. This is a natural, organic way to produce backlinks that offer people value. The best way to produce backlinks to your website is by producing content that people want to see. This includes blog posts, useful internal pages, and social media content. Does your business appear in Google Maps, Apple Maps, Waze, Yelp, your local business of commerce?