” While their concerns are valid, there seems to be a consistent misunderstanding about the role that SEO plays in their overall marketing strategy. It’s important for businesses to understand what SEO is, how it aligns with their business goals, and how they can measure and report on the successes, to truly optimize efforts and grow their business. Basic and advanced methods of search engine optimization techniques to improve website visibility. Google’s free Search Console contains a section called the Search Analytics Report. This report helps you analyze clicks from Google Search — it’s useful to determine which keywords people are using to find your blog content. You can also learn how to use Google Search Console by reading this blog post written by my colleague Matthew Barby, and by checking out Google’s official support page.
Google seems to be on a similar path with many of their updates. They are continuing what is affiliate marketing to show that they want to provide their users with a valuable experience.
Look at meta descriptions as a tiny pitch to visitors who are searching for content that is relevant to your keywords. Google recently extended their character limit for meta-descriptions to about 300 characters, but typically you’ll want to try to keep your descriptions anywhere bellow 160 characters.
Do not underestimate the importance of a strong meta description. It is the element that gets the most real-estate on your Google listing.
I’ve seen articles that try to pin Inbound and SEO methods against one another. A great SEO strategy can fuel your inbound marketing efforts, and vice versa. Inbound is all about creating valuable content for your ideal audience to empower and educate them, building authority and trust.
A great indication of driving the right traffic to your website is in the bounce rate. Bounce rate is the percentage of visitors that navigate away from your website after viewing only one page. Google values websites that are offering the most value to a relevant audience. If people are coming to a website from their search inquiry and leaving right away, that could mean one of two things. Either the visitor came and got everything they needed from your page, or they abandoned your content because it was of no value to them.
Google takes many things into consideration and typically its best practice to make sure you’re keeping your bounce rates low. Meta descriptions are another opportunity for you to add content relevant keywords to your site’s code and increase exposure of your site on Google.
Google wants to rank relevant and resourceful content for every search inquiry. Inbound encourages marketers to create valuable and educational content, where Google is rewarding marketers who do just that. The relationship between inbound marketing and SEO is symbiotic and crucial for a successful digital marketing strategy. As much as this hurts the high school version of me, it’s a lot easier to handle under the context of Google indexing valuable content. The more people who land on your website pages the more likely it is that the information will be valuable to the user. Site popularity is great, but if those visitors add nothing to your bottom line then maybe it is time to start analyzing why the traffic is high and where it’s coming from. This insight could become an opportunity to explore a new area of your business or highlight an issue in your site’s content.
Make sure you add relevant keywords to the title that correlate with the content on that specific page. Be careful not to make your page title too long and avoid keyword stuffing, since websites are meant for people, not just Google’s site crawler. If your content is optimized for Google it’s most likely optimized for other search engines as well. Google is king and it doesn’t look like that is seo scanner changing anytime soon. When businesses come to us looking for help with their digital marketing efforts, SEO is one of the most common issues. We hear questions like, “Our competitors are ranking above us on Google even though our products/services are much better, why is that? ” or “SEO is our #1 problem, how much does it cost to get us to the first spot on Google for our desired keyword?