That means that users published around 216 blog posts while you were reading these five sentences. Well, WordPress users alone publish over 2 million posts every day. For a more in-depth overview of content creation for SEO, the technical considerations of which you should be aware, and other related topics, read Tom Demers’ comprehensive introductory guide to SEO basics. You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!).
Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they’re short, but descriptive. If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. If a shopping checkout page doesn’t have a secure connection, users cannot trust the site.
Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn’t have access to a page’s resources, such as CSS, JavaScript, or images, we may not detect that it’s built to display and work well on a mobile browser. In other words, we may not detect that the page is “mobile-friendly,” and therefore not properly serve it to mobile searchers.
Using directory names that have no relation to the content in them. Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site.
Try using your directory structure to indicate the type of content found at that URL. URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Lastly, remember that the URL to a document is usually displayed in a search result in Google below the document title. Path, filename, and query string determine which content from your server is accessed. These three parts are case-sensitive, so “FILE” would result in a different URL than “file”. The hostname and protocol are case-insensitive; upper or lower case wouldn’t play a role there.
Having blocks of text like “frequent misspellings used to reach this page” that add little value for users. Having duplicate or near-duplicate versions of your content across your site. New content will not only keep best seo tools your existing visitor base coming back, but also bring in new visitors. Having pages from subdomains and the root directory access the same content, for example, “domain.com/page.html” and “sub.domain.com/page.html”.
If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types. Once you’ve marked up your content, you can use the Google Rich Results test25 to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML which includes the markup. We recommend that you use structured data with any of the supported notations markup to describe your content. You can add the markup to the HTML code to your pages, or use tools like Data Highlighter23 and Markup Helper24 . See a full list of supported content types in our developer site22. In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats.
Google determines “quality” by a number of means, but a site’s link profile – the number and quality of other websites that link to a page and site as a whole – is among the most important. Google is looking for pages that containhigh-quality, relevant informationrelevant to the searcher’s query. GYBO is a partnership between Google and Homestead to help small businesses register a free website for one year. Spamming link requests out to all sites related to your topic area.
Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could recommended reading spark additional ideas for content or building a good community resource. Involving your site in schemes53 where your content is artificially promoted to the top of these services.
Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Copying and pasting the entire content of the document into the description meta tag. Writing a description meta tag that has no relation to the content on the page.
Attempting to promote each new, small piece of content you create; go for big, interesting items. A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.