I recommend typing keyword ideas into Google and jotting down any suggestions that come up. Here’s where you drill down into the exact words and phrases that customers type into the search box. your customer is, it’s almost impossible to understand the types of things that they search for . Here’s where you figure out what your customers search for… and the exact words and phrases they use to search. That way, you can rank your site for things that your customers search for every day.
You even have combinations of different types of visual content, like “Instructographics”. Because this guide was marketing email one of the first of its kind, hundreds of bloggers in the Paleo space linked to it and shared it on social media.
The bad news is that creating this type of data-driven content can be really tricky. That way, your content will stand out from the other step-by-step guides already out there. Thanks to my Complete List, you now have one stop shopping for all things link building.
If you want to dive deeper into link authority metrics, I recommend this video from Moz. With that, here’s a quick primer on all things link building. In fact, Stone Temple Consulting has been analyzing the same set of search results since 2016. The goal of link building is to get other websites to mention your website.
As you can see, the well-designed page and outlines key product features. With that, here are more details on how to create SEO-friendly content. In general, the better content you put out there, the higher you’ll rank. But it’s a good rule of thumb to follow as you write content for SEO. You can also use a 3rd party tool (like Ahrefs, SEMRush etc.) that have more precise search volume info.
All you need to do it enter a product keyword or informational keyword into it. But the best all-around free keyword tool is Google’s Keyword Planner.
I mentioned my Complete List of link building strategies earlier. But if you’re up to the challenge, this article will show you how to get started with original research content.
And I wouldn’t get NEARLY as much traffic if I just slapped up a bunch of product pages and hoped that Google ranked them. So someone searching for a Product Keyword like “revenue forecasting software” would get a lot of value from this page… even though the main goal of the page is to get you to sign up for a trial. In many ways, even though this isn’t a blog post or article, it’s still high-quality content.
That way, you can see if the traffic that’s coming in from SEO is actually converting into leads and sales. If you see a chart like this, you’re probably on the right track. Mobile optimization has gone from “nice to have” to “an absolute must”. I don’t think that HTTPS is a super important ranking factor. Google gives a slight edge in the search results for websites that are secure with HTTPS.
If you’re ready to get started, I recommend reading this list of visual content ideas and examples. Of course, infographics aren’t the only way to create visual content.
But I also include lots of variations of my keyword… along with what are known as “LSI Keywords”. One thing to note is that you don’t want to go overboard and use your keyword 100x on every page. That’s a black hat SEO strategy called “keyword stuffing”, which can get your site penalized. Because people use your description to figure out whether or not to click on your result. Well, when it comes to on-page optimization, your title tag is the most important part of your page. That’s why it’s important to use your target keyword on your page… without going overboard.
Now I’d like to share a few examples of the type of high-quality content that’s working really well in 2020. For your content to stand out in 2020, it needs to be exceptional. Otherwise, it’s going to get buried by the millions of posts that come out every single day.
But if you do decide to optimize old URLs, make sure to 301 redirect the old pages to the new URLs. And if this new structure results in multiple pages with similar content, implement canonical URLs. But I usually recommend that people leave their URLs in place… even if their not ideal. Instead, just focus on creating SEO-friendly URLs for future pages that you publish. And in general, it’s exactly what someone searching for “SEO audit” would want to read. For your content to rank in 2020, it needs to be nothing short of AMAZING.