Custom reporting may be our favorite part of Go Local’s SEO solution because this is where we get to showcase your results and ROI. We won’t just throw some numbers into a PDF or only give you access to a generic dashboard. Your Account Strategist and SEO Specialist will work with you to determine the metrics that matter most to you and your business. These tests record both the screen movements and audio as each tester walks through their thought process, giving you raw observations of how users feel about your website. Once completed, we analyze the top issues we found and deliver our recommendations along with the recordings in an easy-to-digest document.
They also serve as a way to encourage users to access the page, so they should be persuasive and descriptive about what is offered. Therefore, as part of your SEO strategy, this tag should feature your keyword, but also incentivize your user to access your page. Title tags are fundamental for Googlebot to grasp the key theme of the page, and also for users.
Publishing quantity also tends to favor classification, as the more content you publish, the greater chance you have to rank high. Longer pieces tend to be complete, have more details, and go deeper into the subject matter. Always use the first results for a specific keyword to identify how you should approach the subject and what else you can add to it. These optimizations should be integrated within an overall Content Marketing strategy since they largely make use of what’s published on the blog. In this section, we will explore the key optimization factors for an on-page SEO strategy. Are you looking for help to find terms and identify the best opportunities? If a user is interested in Digital Marketing, for example, they may now search for more specific terms on the topic.
The alt text should always be a description of the image and contain the keyword. A descriptive URL is much easier to understand — not only for bots but also for users. Page URLs are crawled to get a sense of their central focus since they generally use terms that summarize their content. If the goal of the Title Tag is to get users to click through, H1 aims to get users to read the text.
After all, they get the answer they’re looking for even faster. To display rich snippets, they need to be created with structured data, as organized content is easier for the Googlebot to read. Other aspects concerning image optimization for SEO include the size and format of image files so that they can be quickly loaded and indexed. Through these elements, Google can understand what is in the image, index it correctly in Google Image Search, and it becomes another source of traffic.
Despite only taking milliseconds, there’s a long process to be able to display a list of results that answer your question. But Google is the clear category leader, with almost 92% of the search market share. Go Local Interactive creates true partnerships with premier companies by providing the best digital marketing services that drive results. We’re experts in effectively implementing and tracking our customized solutions to the local level.
So even though Google increasingly understands and values natural writing, there are some strategies to optimize your content to reach higher positions, while also improving the reader’s experience. This will generate engagement and increase the likelihood of receiving backlinks — weighty factors in the ranking calculation. The content needs to be accurate, clear, current, relevant, trustworthy, and, of course, address the user’s intention. There’s no point in publishing hundreds of pieces that aren’t relevant and don’t solve users’ questions — in fact, it’s counterproductive.
When on-page SEO gets mentioned, it’s referring to the optimization of these elements. Google doesn’t publically share these factors but has made some statements which reveal some secrets. Moreover, the market itself performs studies to determine the impact of specific actions on-page ranking. Through these updates, Google aims not just to improve the classification of results but also to eliminate or decrease the position of malicious and low-quality content, which can harm the user experience. They serve to offer better user experience and, as a result, increase your page’s position in the search results. Ranking occurs every time a user searches something — this is the focus of SEO. Have you ever considered exactly what Google does when you search for something?
Therefore, if you want to write a good blog, make sure you understand the questions people are asking and then provide a well researched and well-written answer in your blog post. There are some technical aspects of SEO, but these are not beyond the skill set of most people. Excellent analytical skills and the ability to create targeted, interesting and compelling content. If you handle these enquiries correctly, this will, in turn, generate revenue for your business.
Local search queries feature a geographic component, within a determined region. This type of search is valuable because it can lead directly to a sale, as the user is already at a more advanced stage of the process. Navigational search queries are when a user already knows which site they’re looking for and will rarely change their ultimate destination. So, even if the user types the term incorrectly or a variation of it, Google will understand the user’s search intention and display your page to them. It’s important to know that Google employs artificial intelligence to understand the intention of a search, the way humans communicate, and the variations that exist for a given term. The order in which they appear is the result of ranking factors, as described above. You can start with it and create a post optimized for this keyword to attract more visitors.
You can get ideas from Google Analytics and Google Search Console, which we previously discussed, or keyword tools, which we’ll learn more about below. They help to diagnose where you’re starting from, base your planning on, make initial optimizations, and begin to track the impact of each action. When the algorithm was still new and had a lot of loopholes, it was easy to game the system to get a higher ranking, even if you had nothing to offer. If a page receives many visitors via direct searches for a brand name and many backlinks or mentions from trusted sites, it’s considered more authoritative in the market. Off-page SEO consists of optimizing the site’s authority to users and other websites, with a focus on acquiring backlinks. Off-page factors, on the other hand, are elements that demonstrate the page’s status as a reference but are not located in the content of the page.
You can learn SEO using one of the many excellent SEO training tutorials available online. For example, if your website is good but needs some SEO improvements, you may see results much quicker. Conversely, if your website is new and you are operating in a competitive market, it may take much longer to secure enquiries as a result of one of your web pages appearing in a Google search result. A well thought out digital marketing strategy, including SEO, is likely to take 6 to 9 months to start working effectively. A well-executed SEO strategy will make sure your website gets found by the right people at the right time. It will create a steady stream of enquiries from your ideal customers, people trying to solve the problems your organisation solves.
In addition, as a result of less competition, a higher ranking is easier to achieve. Generally, head-tail terms are high volume, resulting in a lot of traffic, but also attract a very wide audience with few conversion opportunities. The farther to the right the keyword lies, the more specific it is from a user closer to the purchase decision. Notice that, for each type of search, Google is constantly seeking to provide more specific results.
Our usability test will identify whether your website goals are being transferred into onsite actions. Our human testers are completely unfamiliar with your website, so you’ll get a fresh perspective and objective observations. Your website’s load times content marketing play an important factor in Google rankings, as well as user experience. If pages take too long to open, your ranking will suffer, and you’ll be missing out on a large market that – in the era of instant gratification – isn’t willing to wait.