So even though you might not get a rankings boost, Schema CAN help you generate more organic traffic. I’ve found that a significant update to old content results in a “Freshness boost”. Plus, users always want to read new stuff that’s 100% relevant right now. But if you want a quick overview, Pogosticking is when users bounce around the search results to find something that helps them. In fact, marketers like Larry Kim have been able to link organic click-through-rate to Google rankings. And if they notice that searchers are skipping over your result to click on another result, Google will see your content irrelevant for that search… and downrank you.
There are also several WordPress Plugins that can also help you to add meta tags and keyword descriptions to your site found within the Official WordPress Plugin Directory. Meta Tags contain information that describes your site’s purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on Meta Tags in WordPress takes you through the process of adding meta tags to your WordPress site. Have ready to type, or copy and paste, the title of the site, and the categories your site may belong to in a search engine directory. Errors in your code may prevent a search engine from moving through the site successfully. It’s no secret that the amount of people searching with their voice has grown by leaps and bounds over the last few years.
Most people that search for “keyword research tools” want a list of 10+ tools. And the better you can align your content with search intent, the higher you’ll rank in Google. Which made my guide a highly-valuable resource that people were more than happy to link to. And publishing yet another “10 Tips for Weight Loss” post isn’t going to push anyone to link to you.
“Linkable Asset” is a catch-all term for anything that people will happily link to. But when done right, guest posting is an awesome way to get some early links and exposure for your website. But in most cases, when people say “black hat SEO”, they’re referring to black hat link building. There are lots of other black hat approaches that have nothing to do with links .
Plus, like most things in SEO, even E-A-T is influenced by links. In fact, Google recently confirmed that PageRank is a big part of establishing E-A-T. For example, Wikipedia probably has the highest E-A-T rating of any website on the planet. One thing to keep in mind is that using Schema the right way can increase your organic click-through-rate.
Take note of the “Kw.”column, which shows how many keywords for which each of the top 10 web pages rank. Let’s make sure this is a good main keyword to target by checking out our original search term in Ahrefs Keywords Explorer. , so it’s likely that these particular ones have already done some research and found that “Dublin hotels” is the most popular way people search for places to stay in Dublin. So the first step is to figure out the most common way people search for what you do. Shows estimated monthly search traffic to this article according to Ahrefs data. Shows how many different websites are linking to this piece of content.
As a general rule, the more websites link to you, the higher you rank in Google. Ilia is a marketing consultant helping his clients win with inbound and content marketing. In his spare time, he likes to blog on Markov Unchained, to run, and to play and watch soccer. To submit your site’s feeds, you need to know the link to the various feeds your site provides. The article WordPress Feeds lists the various links of the feeds that come built into WordPress. The WordPress Custom Fields option can also be used to include keywords and descriptions for posts and Pages.