Rich content – As the web becomes more multimedia, people expect richer content, and Google wants to provide that to them. Google wants to see images, sound, video to make their user’s interaction with the content better. Content copy – As we saw previously in the section about Quality Raters, Google is looking for quality, accurate, credible content that serves a real purpose and brings benefit to the user . And, in the context of the user’s search query, content that answers the question or solves the problem that the user has expressed to Google. Mobile-friendliness – The content needs to look great and provide a good user experience on mobile devices. Google’s index is now mobile-first, so usability on mobile is a major influence on rankings. The raters also identify explicitly bad content — they will flag content that is low quality, or has no credibility, or is outright misleading.
Outbound links – Google uses these to check that your information is accurate and also to confirm the credibility pop over to this website of the author and website. Despite what you may hear, outbound links are a positive signal to Google.
” If Google is to recommend particular content as a solution, that content must have beneficial value to the user in the search for a solution to their problem. These can affect your site’s rankings and traffic quite drastically. Google is constantly updating its algorithm on a daily basis. But most of these updates are small and won’t lead to noticeable changes in ranking or traffic for individual brands like yours. Consumable – This is an awful word, and I apologize, but Google wants to send its users to the kind of content they want to engage with, in a format they can consume.
Freshness – Regular updates of your content indicate to Google that you are providing up-to-date information. Once again, it wants to satisfy its users with relevant and accurate information. Google relies on internal linking to identify which content on your site is most important, and it also relies on internal linking to find all the pages on your site.
Google aims to exclude this type of content since it does not give a good user experience for their users. Google wants to send its users to websites that give a great user experience . The raters look carefully at the quantity and quality of the content, the user-friendliness of the design, and the navigation of the site. When looking at the results, the raters stay focused on the intent of the user — the problem they are aiming to find the solution to. So they are asking themselves, “Is this result a good solution, and does it help the user?