There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work. Looking for SEO techniques that’ll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Doing keyword research to find local keywords relating to your product or service.
Ask yourself what information someone would be looking for if they’re using a keyword that you’re targeting, and start from there. Few search queries are from people looking to read a long blog post. They might only need a few words or sentences to get their answer. As for keyword ideas themselves, Google offers an easy (and cheap!) way to discover related search ideas. When considering which keyword tools to use, look for something that allows you to monitor a high volume of keywords, broken down by relevant themes. Additionally, the best tools allow you to track all your competitors, from large corporations to small, up-and-coming firms.
A long-tail keyphrase might be “Buy logo design in Atlanta, Georgia”—this gives a clear indication of a buying intent, and, better, it also gives a geographical location. If you’re based in Atlanta, Georgia, and you sell logos—if this phrase brings your website up in a search, then you’re going to be in with a chance of winning some business.
We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Our PPC Advertising and PPC Management is personally tailored to your business, including paid search methods that will achieve growth and ROI. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it. Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each.
Contrary to what logic would tell us, sites with backlink profiles that consist almost entirely of extremely high-quality links may actually be flagged for a manual review. If you don’t pass that because your site looks too squeaky clean, you could find yourself in trouble. Links from very low DA sites are unlikely to pass much value, while links from older domains have been shown to pass more valuethan those from newer sites. The best candidates for content refreshes are time-sensitive internet marketing content , as well as posts that are getting some organic traffic, but have the potential to get much more. Existing content already has authority and an established readership. Rather than writing from scratch, it can be much simpler to boost an existing post’s performance in the search results by refreshing it with updated information and extra content. Unfortunately, there’s no hack to determine how long your content should be other than good old-fashioned common sense.
If you don’t understand your target audience, you could risk creating content for all these topics. That won’t win you rankings or readers because you can’t please everyone with a single piece of content optimized for such a broad term. Its objective now is to understand the intention of its users — what they expect, what they’re looking for and, more specifically, what search results would best help answer their query. Find lots of semantically related keywords (e.g. “car washing guide” and “best soap for washing a car”).
So, for example, a short-tail keyphrase might be “Logo design”. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either.
Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.
(This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section. Ideally, you need to be in the top three search results returned. More than 70% of searches are resolved in these three results, while 90% are resolved on the first page of results. So, if you’re not in the top three, you’re going to find you’re missing out on the majority of potential business—and if you’re not on the first page, you’re going to miss out on nearly all potential business. You might want to spend some time evaluating how to choose those keywords and keyphrases before committing to anything in terms of SEO and SEM.
Even though it is designed for paid search, it can be a great tool to use for SEO since it provides keyword suggestions and keyword search volume, which can be helpful when doing keyword research. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page than their competitors. Our agency has had to consult on so many areas of business, because search touches all those areas. When we see something is amiss, the client expects us to have answers – even if it is well beyond the realm of what we were hired to do.
There are also many keyword research tools that claim to take the effort out of this process. You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary.
SEO Platforms – There are many different SEO platforms that bring together many of the tools that SEOs need to optimize sites. Some of the most popular include Moz, BrightEdge, Searchmetrics, and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other tasks related to SEO. Google Ads Keyword Planner – Keyword Planner is another free tool provided by Google, as part of their Google Ads product.
To stand any chance at increasing your organic rankings, we need to take that a step further and optimize content for readability. Let’s kick things off with a brief explanation of what Google’s goal as a search engine is. But if you’re feeling disheartened with the keyword ranking check you just ran, don’t panic. Here are 10 SEO methods that will help your site dominate the SERPs in 2021. It goes without saying that your goal is to get your website to the top of this list. Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy.
The more it’s worth, the more likely it is that the phrase is delivering business results for someone. You can also place speech marks— “ ”—around the phrase to see if you get a more specific set of results. The speech marks ensure that the search engine looks for the exact phrase rather than similar phrases.