The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content. Bounce rate –Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.
I show you tons of ways to do this in our advanced guide to link building. It’s that more often than not, people prefer brands they recognize over ones they don’t. That’s why click-through rates are becoming as important, if not more important, than rankings.
It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description. Title tags –Title tags are the online equivalent of newspaper headlines.
These warning notifications will essentially tell people not to give your website their personal information . They’re also now actively warning people when websites are not secure. HTTPS and SSL –SEOs have considered security to be a ranking signal for some time now. They’ll host them on their global network and deliver them to users from the closest point possible to decrease loading times. You can even track your site from different locations around the world to make sure it’s in tip-top shape for international and multilingual users. If you’re not on a content management system like WordPress, you’re going to have to edit the .htaccess file of your site to include 301 redirects. I’d strongly recommend educating yourself about 301 redirectsand getting some professional help in this case.
They are what shows up in the tab of your browser when you open a new page. Let’s take a look at the four parts of HTML you should optimize for each and every single piece of content you produce. Once you’ve made sure your content social media companies is evergreen, the next big chunk you have to take care of is HTML. WordPress users will want a simple plugin to run campaigns directly from inside the application, whereas a B2B professional might be platform agnostic.
They are too long, truncated, or cut off before people can fully read them. Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO.
Many will promise to automatically translate your content into almost any language. Creating multilingual content is hands-down one of the easiest ‘quick wins’ I’ve seen. I first saw the power of this when I saw a 47% traffic liftafter translating my site years ago.
They’ll see that users aren’t finding that first result helpful for this query. Video is another great way to do so, but you need your video content to stand out and deliver. Buffer’s 5-step process is a great place to get started with video. And tools like InVideo make it very easy to edit amazing videos, even if you don’t have a ton of experience. Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate.
Page authority, which relates to how authoritative the content of a single page is. But the last thing you want after working so hard to get traffic to your site is for them to bounce immediately because a big, red notification from Google is warning them away.
If you have multiple versions of the same page, the canonical tag can help you specify which content is the original. So even though Google Search Console or another tool says you have thousands of duplicate content errors, you really just have one big root cause. You can make this job easier for Google by creating a sitemap with a simple plugin if you’re on WordPressor an online XML sitemap generator. The third and last part of on-page SEO that I’ll cover is site architecture. While this part gets super-techy really quickly, there are a few simple things everyone can and should take care of to improve SEO rankings. They simply aren’t informative enough and are lacking keyword intent.
Google recognizes influencers, and when they share your content, their share has more SEO juice than your neighbor’s. Lastly, let’s take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways good results on social media will help you rank better.
Do you have a YouTube channel or a Google Plus profile for your brand? Searcher’s history –If the searcher has been on the same page before, or even if they’ve just visited your site in general, you’re more likely to show up because Google thinks you’re a relevant result for them. That’s why you usually see results from right around the block when you search for a fast-food chain.
Someone searching for “comforter” in the US will see blankets for their bed, whereas someone in the UK might see pacifiers because that’s what the term means there. Country –All searchers see results relevant to the country they’re in.
Two of my favorites are the Readability and Keyword analysis tools that help give simple benchmarks to people you’re working with or outsourcing to. Meta description –Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers.